International Herald Tribune
Sunday, March 2, 2008
PARIS: Thousands of garments in the sprawling men's department at the Galeria Kaufhof are equipped with tiny wireless chips that can forestall fashion disaster by relaying information from the garment to a dressing-room screen.The garments in the department store, in Essen, Germany, contain radio frequency identification chips, small circuits that communicate by radio waves through portable readers and more than 200 antennas that can not only recommend a brown belt for those tweed slacks but also track garments from the racks, shelves and dressing rooms on the store's third floor.
This pioneering pilot project of the Metro Group, a retail chain in Germany, heralds a shopping experience of the future in which dress shirts can wirelessly offer accessorizing tips to shoppers. But the rapid development of RFID technology is also being regarded cautiously by the authorities in the European Union, who are moving quickly to establish privacy guidelines because the chips - and the information being collected - are not always visible. [Full Article...]
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