McDonalds caves to food pressure

Fast food giant McDonalds has made the decision to drops its golden arches brand in the U.K.

The move to dump the logo is said to be intended to transform the company from its unhealthy junk food image.

New advertisements will focus on salads, fruits and bagels, and will sport the tagline, "McDonalds. But not as you know it."

In the new promotions, the traditional golden arches logo — which has been a part of the restaurant chain's history for about a half century — has been replaced by a golden question mark.

McDonalds owns 770 restaurants in the U.K., where sales have taken a drastic beating.

In response to activists who finger the restaurant as the blame for Britain's "growing obesity problem", McDonalds introduced a healthier Happy Meal this summer.

The company has been under pressure recently, having been the subject of a film called Super Size Me, in which filmmaker Morgan Spurlock lives on an exclusive, month-long diet of McDonalds food.